Sanjeev Nayak, a Vice President at Prime Focus Technologies, is the cover star of the...

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Tags: Folk/fusion, Music, Prime Focus Technologies, Rolling Stone India, Swarathma

Last week we hosted a couple of evening sessions to introduce clients to the updated Arri ALEXA PLUS (and ALEXA M) cameras and other 'pipeline' developments associated with managing tapeless media...

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Tags: 35mm, Alexa, Alexa M, Alexa Plus, Arri, CMOS, DoP's, Editors, Kate Robson, Kevin Horsewood, Paul Willey, Post, Post Production, Prime Focus, ProRes, Scott Hinchcliffe, tapeless

Last Friday was 1 year since the team had been packing boxes and moving down the street to 345 Hudson Street and the fabulous new facility. Anthony & Mary wanted to surprise the team and thank them for all their hard work in coping with buildings and lots of dust. We had a cake made with the...

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Tags: Champagne, Hudson Street, New York, Party, Prime Focus

London, March 2012 – "I’ll always remember those days, the trips down to the seaside with the gang. We always went to the seaside back then. I remember it all so clearly...

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Tags: John Turner, Nice Shirt Films, premiere, Prime Focus, short film, The Ragtop Boys, vintage americana clothing

After weeks of planning…the day had finally arrived.

DJ – check, Sound System - check, Guitar Hero – check, Hot Dogs, Booze – 100% check!

The delight set in...

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Tags: Base Party, Baselight, Commercials, DJ, Music, Prime Focus, Soho

This 63rd Republic Day the Prime Focus family in India had a blast celebrating the Prime Focus Premier League – PFPL Cricket 2012 at The St. Dominic Savio High School grounds. PFPL Cricket...

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Tags: cricket, Premier League, Prime Focus, Twenty20

The Digital Production Partnership (DPP) has announced that they have universally agreed on a solution for file-based delivery for the main broadcasters (BBC, Channel 4, Channel 5, ITV, S4/C, Sky). The newly released Technical Standards for Delivery document also includes updated specifications...

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Tags: changes, Operations update, Prime Focus, technical delivery, workflow

London, January 2012 – It seems that people just can't get enough of Sherlock at the moment. Broadcast magazine revealed last week that Sherlock was mentioned in over 150,000 Tweets between 9pm and 2am on Sunday 15th January, the evening of the climactic episode of the...

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Tags: appreciation, Attention, Prime Focus, Sherlock, Tweets, Twitter


Across our Indian facilities, Christmas was celebrated with a special Prime Focus twist. Instead of the usual Christmas trees, our Indian facilities decided to set up 'Prime Focus Value Trees', centred around the Prime...

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Tags: christmas, Christmas Tree, India, Prime Focus, Values

Returning from a Christmas trip to Australia, one always jets home with a sense of pride in Great British Drama!

The ABC in particular are keen consumers of some of our best scripted work: 'Midsomer Murders', 'Silent Witness', 'Doctor Who' and the '...

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Tags: future, Great British Drama, Prime Focus

What a coup! Prime Focus is featured on the new one-sheet movie poster for the re-release of Star Wars Episode I: The Phantom Menace in 3D! We can't wait to see our full 3D conversion of Ep I in the movie theatres. Thanks for the credit, Lucasfilm! You can see a higher-res copy of the poster...

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Tags: 3d, Episode I, poster, Star Wars, The Phantom Menace

Tonight sees the premiere of the much anticipated new superhero action adventure RA. One from Bollywood megastar Shah Rukh Khan. Prime Focus has played a big part in bringing this new blockbuster to...

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Tags: 3d, DI, premiere, RA. One, Shar Rukh Khan

Posted 2011-08-22 14:15 by Will Goodchild

Although coming a little late to the experience, my metaphorical bosom swelled with pride at Prime Focus' work on the above. Although completely bonkers (in a good way, I assure you) the dinosaur sequences put the film into a whole new league. Terence Malick is averaging nine and a half...

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Tags: dinosaurs, malick, vfx

Posted 2011-07-29 17:08 by Tristan Earl

Last weekend New York's Lake Placid was anything but, as it hosted the annual Ford Ironman, a true test of competitors strength, guts and endurance. Combining a 2.4 mile swim with a 112 mile bike ride and a 26.6 mile run, the event...

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Tags: Bobby Jaffe, Ironman, Lake Placid

And so, the ultimate chapter of the series that defined a generation saw its premiere in the historic surroundings of Trafalgar Square last night - 'Harry Potter and the Deathly Hallows: Part 2' was unveiled to cast, crew and critics worldwide.

Fans of all ages had made base and camped...

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Tags: Harry Potter, madness, premiere, Trafalgar square

Posted 2011-06-24 11:36 by Paul Willey

 

I have to confess to a Friday morning hang-over - but the reason for this is not quite as obvious as you might think:

Last night we supported ‘DocHeads’ a bi-monthly gathering of...

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Tags: Docheads, Documentary, Non-fiction, Peroni

Posted 2011-06-16 12:50 by Delna Dhamodiwala

The visual entertainment industry has grown in leaps and bounds in past decade, but a shortage of trained professionals could impede the progress which otherwise possesses a tremendous potential for growth.

Today film makers are heavily relying on Indian VFX companies to realize their...

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Tags: industry, Prime Focus, vfx

Posted 2011-06-01 11:43 by Ajay Kumar

The audio industry has grown massively in the past few years. From a couple of studios a decade ago, today Mumbai alone houses over 15 Dolby digital mixing studios. Over the years along with Hindi movies even movies from other genres like Punjabi, Bhojpuri, Marathi and Bengali have adapted to 5....

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Tags: audio

Posted 2011-05-16 14:59 by Phil Hurrell

...So the training is stepping up a gear in the final weeks. With riding 7-8hrs in the saddle each day on both Saturdays and again on Sundays, there's not time for much else – apart from popping down the bike shop for some more special cream! My backside and my thighs ache. And there...

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Tags: Fireflies

Posted 2011-05-09 10:04 by Anne Trotman

What does a flame op do when she's getting her hair done... Write a blog about an amazing job Prime...

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Tags: Caviar Films, Evoque, Hollywood, Nick Gordon, Prime Focus, Range Rover, Somesuch&Co, The Brooklyn Brothers

Posted 2011-04-18 17:41 by Tristan Earl

 

 

 

 

 

Matt Bristowe, our Head of View-D™ at Prime Focus in the UK, recently spoke at...

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Tags: 3d, BAFTA, Prime Focus, The VFX Advantage, vfx, View-D

            

Prime Focus have continued their sponsorship and support of the...

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Tags: 3DTV, corporate communications, Digital Asset Management, IVCA, world-sourcing

Posted 2011-03-28 04:31 by Tony Bradley.

Just been to see Sucker Punch at the IMAX at Universal Studios here in LA - if you're in the UK, you'll have to wait a few more days for the UK release (1st April). It being a Zack Snyder movie, it kind of goes without saying that its going to be a visual tour de force, and sure enough the whole...

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Tags: cg, sucker punch, vancouver, vfx

Posted 2011-03-14 16:14 by Paul Willey

What a sensational week! Once again we must extend our congratulations to Aashni and Anshul on their marriage, and add huge amounts of gratitude to our Prime Focus colleagues/friends in India for their generous hospitality!

It’s always a pleasure visiting our facilities there....

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Tags: mainframe, Mumbai, wedding, world-sourcing