Prime Focus to host key

London, June 2012 – Prime Focus will be continuing its long-standing relationship with Sheffield Doc/Fest this year, and is delighted to again be sponsoring the annual international documentary festival which starts today.

Sara Hill, the Commercial Director of Prime Focus' UK Broadcast division will be moderating the 'Look & Laugh, Look & Learn, Look at Legends' session which takes place at the Crucible Studio on Thursday 14th June at 14.45. She will be supported by Senior Sales Executive Will Garbutt.

The session showcases 3 topics including how Series Producer Rosie Bowen Jones dealt with 400 hours of file-based rushes per programme for her hilarious and moving series Driving Me Crazy, including 100 hours of Go Pro. It will also ask why the popularity of archive shows is on the rise, yet the workflows are becoming trickier. And expert Archivist Jacqui Edwards will reveal what happens when it goes right and what can go very wrong. There will also be an exclusive glimpse of some unseen 45 year old footage from 'The Beatles: The Lost Concert' that has been meticulously restored by Prime Focus. It is due for a US cinema release later this year and there will be an interview with its director Steve Cole.

Prime Focus is also involved in The UKTV Innovation Pitch. In the pitching session, up to 6 pitchers, all with television or multiplatform experience will present ideas for a series that would fit perfectly on any UKTV channels or a multiplatform project which complements UKTV content. The winner will get the chance to make a TX pilot / taster tape / interactive project relating to any of UKTV's channels and receive £10,000 for the project. The post-production facilities for the programme will be provided courtesy of Prime Focus. The offline will be provided by Salon.

Also at Doc/Fest will be a screening of 'Gypsy Blood' the feature-length documentary by Leo Maguire, which was posted by Prime Focus. The film was commissioned by Channel 4 for its flagship True Stories strand and offers a rare insight into the bare knuckle fighting tradition of the gypsy and traveller communities which is passed down from father to son, from generation to generation. The screening takes place on Thursday 14th June at 12:30 in the ODEON.

'From the Sea to the Land Beyond' is a cross-platform interactive documentary that was posted by Prime Focus. Award winning film-maker, Penny Woolcock had unparalleled access to over 100 years of BFI Archive footage and this unique project will deliver a one hour poetic meditation on the British coastline, which celebrates Great Britain's identity as an island and the evocative, often nostalgic, place the coast has in many people's hearts. 'From the Sea to the Land Beyond' will be screened on Wednesday in the Crucible Theatre at 18:00, with a live musical score composed and performed by cult indie-band British Sea Power. The project was graded by Prime Focus Colourists Richard Fearon and Simona Harrison, onlined by Head of Editing Clive Mattock, the sound FX were edited by Rashid Airori and it was mixed by Ian Chattam.

Sheffield Doc/Fest runs from 13th-17th June and brings the international documentary family together to celebrate the art and business of documentary, making for five intense days in June.