Prime Focus sponsors the

London, July 2012 – The 2012 East End Film Festival has opened promising new voices and uncompromising visions over six days of discovery across London's East End. Prime Focus, which has a longstanding relationship with the festival, is again supporting the event and has compiled all of the short films for the ten screening sessions.

An annual multi-platform festival presenting a rich programme of international premieres, industry masterclasses and live cross-arts events, the East End Film Festival runs from the 3rd – 8th July. At the heart of the cultural carousal leading into this summer's Olympic Games, EEFF 2012 will offer a dynamic, showcase of cinema from all over the globe.

Things kicked off with the UK premiere of documentary 'Amy Winehouse, The Day She Came To Dingle', directed by Maurice Linnane. In total, the festival will screen 14 world premieres, 12 of which are British including John Rogers' 'Make Your Own Damn Art', Tim Lewiston's 'The Hot Potato' and 'Twenty8K', which is directed by David Kew and Neil Thompson.

"We're very proud to be sponsors of this inspiring and wide ranging festival, exhibiting the very best in contemporary world cinema" said Sara Hill, Commercial Director at Prime Focus Broadcast UK. "There is a diverse range of films and industry sessions on offer so I'd urge you to get down there and get involved!"

For the latest news from the Festival, get following @EastEndFilmFest on Twitter or visit the official website.