The Broadcast VFX team have created a launch promo for Land Rover through Cricket Brand Communications Ltd to be aired at the Detroit Motor Show in January 2008. The brief was to create a 90-second promo to reveal a new concept car, the Land Rover LRX. The job was completed in two weeks and included on-set supervision, clean up and the design and creation of a lighting effect to make the car look like it's travelling through time-lapsed car lights.
Credits.
Project: Land Rover Detroit Motor Show 'Launch Promo'
Agency: Cricket Brand Communications
Prime Focus.
VFX Supervisor: Simon Clarke