London, October 2012 - Prime Focus has delivered the new Autumn/Winter collection campaign for high-street fashion giant TK Maxx.
Stylist Rachel Davis scoured the capital’s TK Maxx stores for designer gems and one off pieces, and kitted out the entire cast of the ad with wardrobe exclusively from the store. TK Maxx has great brands for all ages at amazing prices, so you can 'love your catwalk', whatever your style, whatever your age.
Prime Focus Head of Smoke Dave Rose and Post Producer Daphne Sofroniou worked together to deliver the campaign for TJX.
Project: Tk Maxx 'Love Your Catwalk. Respect Your Money’
Director: Joe Roman
Producer: Milly Broadbent
Post Production: Prime Focus
Smoke: Dave Rose
VFX Post Producer: Daphne Sofroniou