Mumbai, July 2012 - Real-estate company XRBIA presents itself as an idyllic country in its latest TV ad campaign that was created by Ideas @ Work. The spot, which was shot on location in Thailand, was directed by Zarvan Patel and Prashant Godbole and posted by Prime Focus Commercials, Mumbai at its Khar facility.
Careful editing was required to match the picture with the lyrics of the accompanying jingle and the packshot was recreated in Smoke.
Project: XRBIA 'Visas on Arrival'
Agency: Ideas @ Work
Production Company: Films Group
Directors: Prashant Godbole, Zarvan Patel
Executive Producer: Priyanka Ghose